Driving Conversations and Conversions within CRM
This e-book will take a look at boosting the impact of CRM systems on lead conversion and deal acceleration.
It will explore the following topics:
- How marketing can improve lead conversions.
- Simplifying the process of accessing the pertinent resources to help close deals.
- Recognizing where some deals are hitting a “bump” and providing the appropriate messaging.
- Taking coaching tools to the next level by going beyond sales playbooks.
- How progressive organizations develop repeatable processes that help zero in on the pertinent content.