Driving Conversations and Conversions within CRM

This e-book will take a look at boosting the impact of CRM systems on lead conversion and deal acceleration.

It will explore the following topics:

  • How marketing can improve lead conversions.
  • Simplifying the process of accessing the pertinent resources to help close deals.
  • Recognizing where some deals are hitting a “bump” and providing the appropriate messaging.
  • Taking coaching tools to the next level by going beyond sales playbooks.
  • How progressive organizations develop repeatable processes that help zero in on the pertinent content.