SiriusDecisions: Content Spending - Revenue Engine or Evil Budget Killer?
SiriusDecisions Director, Erin Provey, joins SAVO's webinar to discuss he research on The Total Cost of Content. Erin will reveal why 65% of content is wasted and share how properly activating content makes the difference between productive vs. unproductive content spend.
You'll learn how leading companies drive sales results by:
- Prescriptively delivering content in context
- Exposing content to sellers where they live vs. making them go find it
- Providing better reporting on what content is working/not working